Privacy Policy

Your privacy is important to SK Magic Singapore. Please read through the following before providing us with any of your personal data. Your continued use of our website or any purchase of our products in any one of our stores constitutes your acknowledgement and understanding of, and agreement with, our Terms and Conditions and this Privacy Policy.

CASA CREATION MARKETING PTE LTD, the owner of, is committed to protecting your privacy and we will demonstrate reasonable care and respect in our treatment of any personal data that we may obtain from you.

This Privacy Policies outlines SK Magic Singapore’s policy and responsibility in relation to the collection, use and disclosure of your personal data in accordance with the Personal Data Protection Act 2012 (Act 26 of 2012) and any subsidiary legislation (the “Act”).

This Privacy Policy applies to personal data collected, used, disclosed (including transferred out of Singapore), and otherwise processed (collectively, “processed”) by our website or any one of our stores.

Such personal data will be processed in accordance with local data protection legislations, its associated regulations and subsidiary legislation, and guidelines issued by the local data protection regulator.

The types of personal data that SK Magic Singapore collects depend on the purposes/occasions for the collection or the nature of the activity/transaction involved. We may collect the following types of data which may amount to personal data:

  • Your name;
  • Your NRIC or other identification number;
  • Date of birth;
  • Address(es);
  • Telephone number(s);
  • Email address(es);
  • Gender;
  • Nationality;
  • CCTV footage;
  • Photographs;
  • IP Address;
  • Current occupation;
  • Marketing preferences;
  • Answers you provide to security questions;
  • Payment information and transaction details;
  • Aggregated site statistics data;
  • If you provide personal data relating to a third party (e.g. information about your dependent, spouse, children and/or parents) to us, you represent and warrant that the consent of that third party has been given/obtained for our collection, use and disclosure of their personal data in connection with the purpose specified below and that such personal data is accurate and complete.
  • Any other information you choose to provide to us, or that we may collect about you through your interactions with our website and store.

2. Purposes for Collection, Use and Disclosure

Generally, SK Magic Singapore may collect, use and/or disclose personal data for the following purposes:

  • Register a user account with our website or if you participate in our program
  • To inform you of SK Magic Singapore’s promotions and updates. For instance, if you subscribe to SK Magic Singapore’s mailing list, we may communicate with you via e-mail/telephone updates in relation to special offers or activities offered by us.
  • Fill in any forms on our website and store;
  • Submitting a resume, job application, or any comment, question or feedba ck to us, or contact or correspond with us in any way; and
  • Make purchases of goods and services through our website and store
  • Submit a review for any item of our item, which may include photographs you upload or any other personal particulars you voluntarily provide.
  • For security purposes. For instance, if you enter SK Magic Singapore’s premises, surveillance cameras may capture your images. Your photographs may also be captured if you attend events or activities held on SK Magic Singapore’s premises.
  • To resolve any disputes which may arise between SK Magic Singapore and you.
  • For any investigation or proceedings where your personal data is relevant. For instance, if you wish to report to us an incident at SK Magic Singapore’s premises, we may collect your particulars to respond to you or conduct further investigations.
  • To comply with applicable laws.
  • For evaluation purposes as defined under the Act;
  • For other specific purposes for which your personal data was provided.

Please remember that any information that you disclose for the purposes set out above are not private and we may not be viewed on SK Magic Singapore’s platform, we kindly request that you do not send us any sensitive information pertaining to yourself or to others.

SK Magic Singapore will use reasonable efforts to ensure that its employees an other third parties who are involved in the collection, use and disclosure of personal data is observe and adhere to the terms of this Privacy Policy.

We do not sell or trade your personal data to external parties. However, in order to provide the above services to you, we may share, including transfer out of Singapore, your personal data with the following entities:

  • Companies in the SK Magic Singapore group, as different units of our group are responsible for different activities;
  • Companies involved in running our website, getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies;
  • Companies involved in running our program (if you participate in the program);
  • Professional service providers, such as marketing agencies, advertising partners website hoses and third party platform providers, who help us to run our business;
  • Companies approved by you, such as social media sites (if you choose to link your account to us); and
  • Law enforcement and fraud prevention agencies or anybody required by law.

We may also disclose or transfer personal data as otherwise permitted or required by law, including compliance with regulations on anti-money laundering and countering the financing of terrorism.

In the event that our business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

3. Withdrawal

SK Magic Singapore gives you the option of opting out of receiving newsletters and marketing materials from us. If you do not wish to receive any marketing materials from us, you can indicate your preference at the office of SK Magic Singapore.

For newsletters and marketing materials communicated to you via email, you may opt-out of receiving them by clicking on the “Unsubscribe” link in the latest email containing such newsletter or material or by sending an email to indicate that you wish to unsubscribe.

You may also withdraw your consent in relation to the other purposes by writing to us. Where applicable, SK Magic Singapore will inform you of the likely consequences of such withdrawal. If you have given your consent for multiple purposes, please note that your personal data may still be collected, disclosed and used for purposes for which no withdrawal of consent was made. Please note that even upon complete withdrawal of consent, SK Magic Singapore may still retain Personal Data necessary for legal and business reasons or as may required by law.

4. Access

SK Magic Singapore may, upon your written request to us, allow you to access your personal data in our possession or control.

SK Magic Singapore has the right to reject frivolous or vexatious requests or requests of trivial information or any request on other grounds provided under the Act.

5. Retention

Unless you have exercised your right to withdraw your consent, we will retain your Personal Data for as long as it is necessary for our legitimate business purposes, as well as our legal and financial obligations.

When your Personal Data in our possession is no longer required for the purpose it was collected for, or any of our legitimate business or legal purposes, we will exercise measures to ensure that your personal data is either destroyed or anonymised.

6. Accuracy

SK Magic Singapore needs your assistance to ensure that your personal data is current, complete and accurate. As such, please inform SK Magic Singapore of any changes or errors in your personal data by contacting SK Magic Singapore and submitting your updated particulars to SK Magic Singapore in writing. SK Magic Singapore may also request from you updates on your personal data from time to time.

7. Protection and Verification

The security of your personal data is important to us. We take reasonable precautions to protect your information and process it securely.

We will protect your personal data by adopting reasonable measures to reduce the risks of unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks. Such measures include, but are not limited to passwords, firewalls, and other standardised industry practices. Where you have chosen a password to access our website, you are responsible for keeping your password confidential. Do not share your password with anyone. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorised access of loss of any data provided to our website.

Nevertheless, we strive to protect the security of your information, and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances.

8. Cookies

Some of the information that we collect will not personally identify you but will instead track your use of our website so that we can better understand how our website is used by end users and in turn enhance and improve your experience in using our website. This information can be obtained through the use of cookies. Cookies are a small data file transferred to your device that recognises and identifies your device and allows your device to ‘remember’ information from our website for future use. We may collect technical information from your web browser or mobile device or your use of our services through a web browser or mobile device, for example, location data and certain characteristics of, and performance data about your device, carrier/operating system including device and connection type and IP address. Unless you have elected to remain anonymous through your device and/or the web browser, the above-mentioned information may be collected and used by us automatically through your use of our website.

Additionally, we may share non-personally identifiable information with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising.

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our website may not function properly.
  • To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting
  • To opt out of ads on Facebook, or Google that are targeted to your interests, use your Facebook, or Google Ads settings.
  • If you are using your mobile device, check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.

Our websites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based ads served by our partners, which is why we outline the options available to you above.

The website may contain links to other third party websites and microsites, whose privacy practices may differ from those of ours. If you submit personal data to any of those sites, your personal data is not subject to this Privacy Policy. We are not responsible for the security or privacy of any information collected of such websites and microsites.

We encourage you to review the privacy policy of any website you visit. By clicking on or activating such links and leaving our website, we can no longer exercise control over any personal data which you give to any other entity after leaving our website. Any access to such other third party websites is therefore entirely at your own risk.

9. Amendments

SK Magic Singapore reserves the right to amend this Privacy Policy from time to time without prior notice. You are encouraged to review this page periodically for the latest and most current Privacy Policy.